Br’the begins with a soft form that gently draws inward at the center. A slight rotation between the top and bottom profiles creates the “breathed-in” silhouette. This shape is carried across the lineup to give each product a clear family resemblance. The result feels slim, calm, and easy to recognize.
The upper and lower squircle profiles are subtly rotated, creating a slight inward tension through the body. This gives the forms a slimmer, softly “breathed-in” appearance while preserving stable surfaces for branding, handling, and manufacturing.
This form is carried across different cosmetic formats to build a clear product family. Each item keeps the same character while adapting to its own function.
The translucent version feels softer and lighter. The material adds depth while keeping the overall look clean. Thicker corners highlight the twisted squircle profile, while the clear center keeps the shape from feeling heavy.
A glass version gives the form more weight and presence. Light catches along the curved edges and makes the shape feel more defined.
